Subliminal messaging is the mode of
communicating successfully with the sub
consciousness mind. Subliminal messaging is
carefully implanted into all forms of
communication media through out the world. The
main aim of subliminal messaging is to send a
message without the receiver’s conscious
awareness.
This technique of sending subliminal messaging has been
successfully working since last 25 years .Now a days;
subliminal messaging are being used in advertisements.
subliminal messaging are also implanted in all forms of
media for the remembrance of the people because
subliminal messaging is helpful in making subliminal
self-help audio tapes for changing human habits and
behaviors like overeating, smoking, drinking etc.
Subliminal messaging can be also implanted in noises
like sound of the ocean, lightening etc. Subliminal
messaging influenced in changing the learner’s
behavior. There are many biases related to this
technology of subliminal messaging.
Subliminal messaging that is not known to people are
reflected through Ethical Consideration. Ethics can be
challenging or doubtful, neither absolute nor relative.
None of the ethical theory is applicable for every
situation. It includes the question of its correctness.
Generally people do not want to be influenced by other
people without their own prior knowledge. Even many
people have a strong belief that subliminal messaging
can be used to change their minds and affect their
habits and behavior. Those people consider subliminal
messaging, as a media that is highly used as unwanted
influences, such as false rumors about a political
candidate and so on. Subliminal messaging are mainly
used for Behavior, Confidence, Diplomacy, Discipline,
Refinement, Mystery, Influence, and Manner etc.
A research was performed on 20 women to prove the
effectiveness of subliminal messaging. For the research
20 women with an average age of 25 were chosen based on
normal alertness and normal hearing ability. In this
study, 2 types of subliminal messaging were used -
neutral and emotional. Each woman was exposed to both
stimuli for 2-hour for 2 consecutive weeks. The orders
of subliminal messaging were random. All subliminal
messaging were presented to the women in both alert
posture and relaxed posture using a set of headphones.
Each woman heard a consistent noise sound to establish
stabilization of the baseline physiological measures in
alert posture. After establishing the baseline for 10
minutes, the "emotional" subliminal messaging where then
sent at different intensity levels for the first phase.
At each level of intensity, the “emotional” subliminal
messaging where repeatedly sent for 1 minute to record
the physiological responses. For the second phase, the
same procedure was repeated for the "neutral" subliminal
messaging. For the third phase, they heard the emotional
subliminal messaging in relaxed posture and for the
fourth phase, the neutral subliminal messaging was sent.
From the research it was concluded that the emotional
and biological responses the women gave were witnessed
and recorded as they were receiving subliminal messaging
below their specific detection threshold. This was the
case for both emotional and neutral subliminal
messaging.
When they had to pay attention to the listening
subliminal messaging, the physiological response was
increased with the volume intensity more than with the
meaning of the words but when listened in relaxed
posture; the physiological response was increased more
with the meaning of the words than the sound level.
Subliminal messaging sent to a person who is not paying
attention to the messages are more effective than those
sent to a person who is focused on the subliminal
messaging.
