Subliminal message are mode of communicating
successfully with the sub consciousness mind.
Subliminal message are carefully implanted into
all forms of communication media through out the
world. The main aim of subliminal message is to
send a message without the receiver’s conscious
awareness.
This technique of sending subliminal message has been
successfully working since last 25 years .Now a days;
Subliminal message are being used in advertisements.
Subliminal message are also implanted in all forms of
media for the remembrance of the people because
subliminal message are helpful in making subliminal
self-help audio tapes for changing human habits and
behaviors like overeating, smoking, drinking etc.
Subliminal message can be also implanted in noises like
sound of the ocean, lightening etc. Subliminal message
influenced in changing the learner’s behavior. There
are many biases related to this technology of subliminal
message.
Subliminal message that are not known to people are
reflected through Ethical Consideration. Ethics can be
challenging or doubtful, neither absolute nor relative.
None of the ethical theory is applicable for every
situation. It includes the question of its correctness.
Generally people do not want to be influenced by other
people without their own prior knowledge. Even many
people have a strong belief that subliminal message can
be used to change their minds and affect their habits
and behavior. Those people consider subliminal message,
as a media that is highly used as unwanted influences,
such as false rumors about a political candidate and so
on. Subliminal message are mainly used for Behavior,
Confidence, Diplomacy, Discipline, Refinement, Mystery,
Influence, and Manner etc.
A research was performed on 20 women to prove the
effectiveness of subliminal message. For the research 20
women with an average age of 25 were chosen based on
normal alertness and normal hearing ability. In this
study, 2 types of subliminal message were used - neutral
and emotional. Each woman was exposed to both stimuli
for 2-hour for 2 consecutive weeks. The orders of
subliminal message were random. All subliminal message
were presented to the women in both alert posture and
relaxed posture using a set of headphones. Each woman
heard a consistent noise sound to establish
stabilization of the baseline physiological measures in
alert posture. After establishing the baseline for 10
minutes, the "emotional" subliminal message where then
sent at different intensity levels for the first phase.
At each level of intensity, the “emotional” subliminal
message where repeatedly sent for 1 minute to record the
physiological responses. For the second phase, the same
procedure was repeated for the "neutral" subliminal
message. For the third phase, they heard the emotional
subliminal message in relaxed posture and for the fourth
phase, the neutral subliminal message was sent.
From the research it was concluded that the emotional
and biological responses the women gave were witnessed
and recorded as they were receiving subliminal message
below their specific detection threshold. This was the
case for both emotional and neutral subliminal message.
When they had to pay attention to the listening
subliminal message, the physiological response was
increased with the volume intensity more than with the
meaning of the words but when listened in relaxed
posture; the physiological response was increased more
with the meaning of the words than the sound level.
A subliminal
message sent to a person who is not paying attention to
the messages are more effective than those sent to a
person who is focused on the subliminal message.
